Marketing intelligence
Know why customers convert.
Connect campaigns, sales conversations, and closed-won deals to uncover why customers convert, which messaging resonates, and what drives pipeline, so you can do more of it.
See the messaging that wins customers.
Estimated ROI
See what your spend is really doing.
15 ICP accounts a month already engage with your content and go unworked. Your posts are producing pipeline nobody is counting.
From your content and social audience
- 2% of your audience engages with a post in a given month
- 20% of those people match your ICP; 15% of those are in-market
- 2.8% of surfaced accounts become an opportunity
From smarter spend
- 18% of spend traces to channels producing no influenced pipeline
- 60% of that gets redirected in year one, at 70% of your current pipeline-per-dollar
- 8% relative win-rate lift from messaging tested against real closed-won reasons
- 6 hrs a week of reporting and 12 hrs a month of analysis, 70% automated
Social and content signals only. Website signals are counted on Sales Intelligence so the two never claim the same account. Adjust the sliders to your funnel.
Trusted by the best marketing teams
The challenge
Know what drove pipeline. And why.
The data you need lives across your CRM, marketing tools, and sales conversations, making it difficult to turn insights into better marketing decisions.
- 01
Winning insights stay buried.
The messaging, objections, and buying signals that win customers rarely make it back to marketing.
- 02
You know what closed. Not why.
Reports show what happened, but not the conversations, objections, or moments that influenced the decision.
- 03
Your ICP quietly evolves.
Your best customers change over time, but most teams don't recognize the shift until growth slows.
- 04
Marketing starts from scratch.
Every campaign creates new insights, but they rarely shape the next one. Teams repeat the work instead of learning from it.
The better way
The answer isn't more campaigns. It's connecting the complete customer journey.
Marketing tools tell you what happened. We build the system that helps you understand why.
The solution
Turn every win into a smarter strategy.
Connect campaigns, conversations, and revenue to understand what drives pipeline, what resonates, why customers buy, and where to invest next.
- 01
Prove what drives pipeline.
Connect campaigns to closed revenue so you know which efforts actually generate demand.
- 02
Know what resonates.
Understand which messages, channels, and campaigns influence buying decisions.
- 03
Know why customers buy.
Capture insights from customer conversations that reports never surface.
- 04
Invest with confidence.
Use real buying behavior to improve messaging, campaigns, and future investment.
Marketing intelligence in action
Every week, discover what changed. Every month, improve.
Each week, Marketing Intelligence uses AI to analyze campaigns, customer interactions, and revenue, uncovering what changed, why it matters, and what your team should do next.
Monday, 8:02 AM
Weekly pipeline reportWhat changed this week
3 findings · 1 recommended move · ready before your Monday standup
- Webinar attendees are converting to pipeline at 2.4x the average this month.
- Two closed-won buyers cited the pricing teardown post. It isn't in any nurture yet.
- Display retargeting spend produced no influenced pipeline for the third straight week.
Recommended move
Add the pricing teardown to the mid-funnel nurture and move the display budget into next month's webinar promotion.
Outcomes
Same team. Smarter marketing.
Understand what actually works.
Move beyond marketing metrics to understand why customers buy and what consistently influences revenue.
Make every campaign smarter.
Turn every campaign into a learning opportunity that improves the next one.
Keep your ICP current.
Continuously align your messaging, targeting, and campaigns with the customers buying today.
Invest with confidence.
Know where to double down, where to pull back, and how to allocate budget based on real customer behavior.
Build institutional knowledge.
Capture what your team learns so valuable insights don't disappear with every campaign, agency, or employee.
Get smarter over time.
Every campaign, conversation, and customer strengthens your marketing intelligence.
The compounding effect
Your competitive advantage shouldn't reset every prompt.
AI transformation isn't just about using AI. It's about building connected systems that share context, learn continuously, and work together across your GTM organization. Every campaign, customer interaction, and marketing outcome becomes shared context that improves every future marketing decision.
Day 1 without RevOnyx
- Spend traced to closed-won revenue
- 27%
- Messages tested against real win data
- 19%
- MQLs that sales actually worked
- 1 in 12
Shared context compounds over time.
6 months in with RevOnyx
- Spend traced to closed-won revenue
- 73% +46 pts
- Messages tested against real win data
- 70% +51 pts
- MQLs that sales actually worked
- 1 in 4 3x
The tools you buy work the same on day 500 as day one. This does not.
The same shared context powers Sales Intelligence and Customer Intelligence, which come included. One shared context, so every interaction improves your entire GTM motion.
Built to deliver
Live in 30 days. Yours forever.
This could be you
Happy GTM leaders.
“RevOnyx is the strategic partner every growth-focused company needs. We highly recommend RevOnyx to anyone serious about building a high-performance revenue engine.”
Olu AladebumoyeCo-Founder, StartWiz“The RevOnyx team has been an invaluable partner and an important part of our optimization journey.”
Alex GannonSVP of Commercial Finance & Business Analysis, System1“I don't know how we'd operate without RevOnyx.”
JoAnn MartinCRO, Black Crow AIFAQ
Your questions, answered.
HubSpot, Dreamdata, and BI dashboards hand you dashboards to build and maintain, and the analysis is still your job. RevOnyx Marketing Intelligence is built into your existing stack, run by us, and delivers the weekly pipeline report and monthly ICP proposal already written, with the narrative and the recommended move included. They give you the chart. We give you the answer.
No, Marketing Intelligence is not attribution software. Attribution assigns credit to clicks. Marketing Intelligence connects campaigns, sales conversations, and closed-won deals to explain why customers bought, then hands you the recommended move.
Messy source capture is normal, and it's where RevOnyx starts. We work with the data you have, stitch journeys together from your CRM and tools, and improve capture as we go. You don't need perfect attribution to get value in month one.
No, Marketing Intelligence does not replace your marketing team. It handles the reporting and analysis so your team spends its time on strategy, creative, and the campaigns themselves. People decide. AI does the digging.
No, Marketing Intelligence never changes your ICP on its own. Every ICP refinement arrives as a proposal your team reviews and approves. Nothing changes without a human sign-off.
Understand why customers buy. Prove what's driving revenue.
We will show you what tying your marketing to revenue looks like for your team.
Book a strategy call